Mental Health Awareness Month Highlights the Importance of Care, Connection, and Community
At ServiceNet, we take Mental Health Awareness Month in May as an opportunity to reflect on a reality that touches nearly every family and community: mental health is an essential part of well-being.
In the past several years, thankfully, conversations about mental health have become more open and more visible. But obstacles to care persist. Stigma, uncertainty about where to turn, high costs, and language or cultural barriers can make accessing services feel nearly impossible.
As an organization that seeks to help people overcome such challenges, ServiceNet is committed to reducing barriers to care.
“Our goal is to ensure that people can access high-quality care when they need it,” said ServiceNet President and CEO Bruno Calouro. “Mental Health Awareness Month reminds us that seeking support is a sign of strength, and that no one should have to face these challenges alone.”
River Valley Counseling Center (RVCC) and ServiceNet provide services for children, adolescents, adults, and families across Western Massachusetts. Clinicians work with people facing a wide range of concerns, including anxiety, depression, substance use, trauma, grief, relationship challenges, and life transitions. School-based programs like those supported by Assistant Director of School Based Services Catherine Vaughan bring services directly into educational settings, helping students access support where they spend much of their day.
In February of 2026, ServiceNet’s outpatient clinics joined RVCC (a member organization of ServiceNet), making it one of the largest providers of community mental health services in Western Massachusetts. The move strengthened coordination across programs and expanded access to care at a time when the need has never been greater.
A few months later, RVCC and ServiceNet’s commitment to outpatient behavioral health care received recognition from the community when they were named Best Outpatient Mental Health Clinic in The Valley Advocate’s Best of the Valley 2026 awards for the second consecutive year.
The recognition reflects the trust that individuals and families place in our clinicians and staff, as well as the organization’s ongoing commitment to accessible, person-centered care.
Mental Health Awareness Month also shines a light on the programs and professionals who make that work possible. Therapists, counselors, nurses, case managers, direct support professionals, and other staff members help individuals navigate difficult circumstances and build the skills and supports they need to move forward. Through programs such as the Massachusetts Executive Office of Health and Human Services Children’s Behavioral Health Initiative (CBHI), RVCC works with high-need youth and families who require more than once-a-week therapy.
“Our programs fill the gap where group homes and residential programs used to sit,” says CBHI Program Director Ash Reynolds, who sometimes calls the program “the Swiss Army Knife of therapeutic intervention.”

While Mental Health Awareness Month takes place each May, the need for mental health support extends throughout the year. For many people, a conversation with a trusted friend, family member, physician, or mental health professional can be the first step toward getting help.
As communities and families continue the work of increasing access, lowering costs, and fighting stigma, ServiceNet and RVCC are honored to play the role we do in ensuring that support, treatment, and connection remain available to those who need them.
To get support, or to learn more about what ServiceNet can offer, visit https://www.servicenet.org/services/mental-health-recovery-services or call 413-584-6855.
